Without Branding, Even the Best Fade Away
Your brand is the face of your business, and it’s essential to make a strong impression on your customers.
A well-designed brand and a comprehensive brand strategy can make a huge difference in attracting and retaining customers, building customer loyalty, and separating you from the competition.
We help our clients by working closely with them to develop or redesign their brand based on their core values as a business, so their brand reflects the companies values.
Why is a Strong Brand Important for Your Business?
In a highly competitive market, a robust brand will help you stand out and create committed customers.
A carefully crafted brand will reinforce consumer confidence and recognition, potentially leading to a greater brand valuation.
A thorough brand plan guarantees that all elements of your company are in sync with your brand and aid you in achieving your objectives.
Understanding the Terms
What is Brand Design?
Crafting visual components that communicate the identity of your business is termed as brand design. These components may include your logo, colors and fonts.
When combined, they form a visual identity that should be upheld on all forms of marketing, from your website to your product packaging.
Consistency across all platforms, digital and print will ensure your brand is memorable and trustworthy.
What is Brand Development?
Crafting a brand involves more than the visual representation. It is a process of constructing your brand’s fundamental values, character, and communication.
This process is used to create a complete brand strategy that works towards your company’s objectives and how you desire your clients to regard your brand.
Customers resonate with the WHY behind your brand, and if it aligns with their own principles, so it is important to build everything on a strong and refined foundation.
The Brand Development Process
Discovery
This stage is comprised you you completing homework assignments to help us understand your goals, the founding principles of your business and target audience along with your vision for how your brand might look. This lays the foundation for a clear, aligned and successful project.
Design Direction
We then move into establishing a general visual direction though stylescapes – an in depth “moodboard” to pull together everything we have learned from the discovery stage to give a living representation of the look and feel of the brand.
Visual Identity
After approval of the design direction, we create the brand identity, pulling together everything from the previous steps. I we present 1 fully fleshed out concept that will have gone through many hours of internal revisions to ensure it matches the design direction, and founding principles from the discovery phase.
Revisions & Build
Once the visual identity is approved using the revisions included if necessary, we move into building the Brand Positioning, Core Messaging, Brand Voice and Visual Identity into a Brand Guideline document to guide you in using the elements of the brand that we have developed.
Handover
We will share the brand guideline and all graphic elements with you, with a video walkthrough of how to use them effectively.
Key Features of Our Brand Design and Development Services
Brand Strategy
Brand Design
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Brand Guidelines
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Post Brand Development Services
Digital & Print Marketing Design
Customer-Driven Brand Evolution
Ready to Discuss your Project?
Client Case Study
XBlock launched its products successfully and sells them globally. However, it lacked a strong brand identity.
The objective of the project was to rebrand the company to better reach its target audience of Kindergarten managers.
The company specializes in producing building blocks for children to learn, play, and have fun with. The rebranding effort aimed to incorporate this playful and youthful aspect, resulting in a clearer brand image that resonates with the target audience.
The new brand guidelines ensure consistency in all marketing materials.
what makes us different
Benefits of Working with
Dream Engine
Cutting Edge
At Dream Engine, we are devoted to offering the best brand design and development services in Edmonton. We are proficient, knowledgeable, and dedicated to making sure our customers obtain the finest service possible.
Affordable Prices
Our services are reasonably priced and tailored to meet your budget. Knowing how essential it is to get your website running quickly, we work hard to offer services with a speedy turnaround time.
Experience
With 15 years of expertise in brand design and development field, your business is in good hands, our clients are our proof.
Ongoing Support
We also provide continuous support to guarantee your website stays in operation and effective even after its launch.
A Selection of
Recent Brand Design & Development in Edmonton
Helping Local Edmonton Businesses build better brands.
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